His name is JAKE KOUFAX MANITOBA,
named after (you guessed it) baseball great Sandy Koufax.
His illustrious parents just happen to be rocker
Handsone Dick Manitoba of Dictators fame and writer Zoe Hansen.
He's got a style of his own, walking the streets with confidence and attitude.
He's the cool kid in school.
He is seven years old.
He uses MANIC PANIC DYEHARD gel.